From highlighting successful projects to offering secure, personalized experiences for stakeholders, this website is designed to be a strategic asset—bridging communication gaps, building trust, and driving business growth.

The functional basis of the website based on sales while maintaining an artistic and minimalist approach to communicate with architects was the point of design conflict, and the visual basis for the two target audiences was their point of commonality. We tried to reconcile the marketing and sales approach with the aesthetic and branding-based approach through the use of interactive and formable elements.

• Innovative Elements: We incorporated dynamic website elements that reflect the latest technological advancements, mirroring the studio’s innovative design philosophy.

•  Minimalistic Harmony: Emphasizing empty spaces, we created a balance between content and negative space, highlighting the projects’ value and achieving a minimalistic harmony.

•  Unified Visual Identity: By extracting and applying the colors used in architectural projects, we established a consistent and unified visual identity across the website, reinforcing the brand’s aesthetic.

Artistry often blooms from the dance of opposites—a symphony of contrasts reminiscent of music’s play between notes and silence or the bold strokes of black and white on a canvas. It’s this embrace of contradictions that fueled our design journey, where balance became our guiding muse—a poetic fusion of elements. In a digital landscape where visuals reign supreme, we understood the power of imagery to captivate both architects and clients alike. Thus, our design ethos leaned heavily on visuals, using them as our primary language to convey the essence of Rad-e-Khak’s architectural prowess.

To capture the essence of movement and stillness, we choreographed the first page into five distinct acts, each echoing this theme.

The brand name stood resolutely against a backdrop of dynamic project videos—a nod to the team’s steadfast presence amidst the ebb and flow of creativity. In the next scene, dynamic images and project narratives danced alongside a fixed invitation, beckoning visitors to embark on a journey of discovery. In the third segment, we seamlessly integrated an endlessly scrolling text title alongside a prominent photo of Rad-e-Khak’s brand architect. The presence of a camera in the architect’s hands is a poignant reflection of our intention; to capture the fluidity of reality and encapsulate it in a moment of timeless stillness—a concept echoed throughout our website. This harmonious blend of motion and stability extends to the other two sections of the website, each thoughtfully crafted to mirror this underlying theme.

To address the challenge of balancing professional and academic pursuits, we curated dedicated pages showcasing the projects, academic endeavors, and accolades of the Rad-e-Khak team. Additionally, our minimalist design ethos, characterized by a monochromatic palette of black and white, ensures a cohesive visual identity that resonates with the team’s discerning audience. Our website is not merely a digital presence but a canvas for creativity and innovation—a testament to the Rad-e-Khak team’s unwavering commitment to excellence and their passion for pushing the boundaries of architectural design.